The Tourist Bubble of Lushan Mountain and Its Influencing Factors
通过问卷调查和访谈，研究了庐山旅游前、中、后三个阶段的旅游气泡特征、形成机制及影响因素，发现不同阶段气泡大小和形成原因不同，对景区规划管理有参考价值。
In this paper, the situation, features, formation machanism and influencing factors of the tourist bubbles in Lushan Mountain were explored by means of the random sampling questionnaire survey, on- the- spot interview on the tourists and investigation on the services. The study indicated that thepre-tourtourist bubble in Lushan Mountain is relatively small, theduring-tourbubble was bigger and there were some rises in the satisfied awareness rate of many of the scenic spots, while there were rises in diffrerent depths in satisfied awareness rate for most of the scenic spots in thepost-tourtourist bubble. The formation mechanism of the three kinds of bubbles were different: thepre-tourtourist bubble was formed with the influence by the attributes of the scenic area, the features of the potential or semi-tourists before touring, the deposit of social culture and the industry dynamics; theduring- tourbubble was formed with the influence by the operation and service provided by the tourism enterprises, the management and marketing of the adminstration sections in the scenic area, the comments of the local residents and other tourists and the factual features of therealtourists; thepost- tourtourist bubble was formed with the influence by the recommendations of the tour guides, the positive comments of other tourists, the sharing of the touring experience and the willingness of aesthetic discoveries share of the tourists. The study of tourist bubble is of guiding and reference significance since it can provide guidelines for the planning, management, marketing and service in the scenic area and other related scenic areas.