A PRELIMINARY STUDY ON EXPLOITING RURAL RESIDENT TOURISM MARKET IN THE BACKGROUND OF FULLY CONSTRUCTING WELL-TO-DO SOCIETY
分析了农村居民旅游市场的特点及制约因素，提出了产品开发、宣传促销和服务体系建设等开拓建议，对旅游从业者和政策制定者有参考价值。
With the increasing of income constantly, the shift of expenditure conception, the adjustment of agriculture structure and the improvement of agriculture efficiency, rural resident tourism is being up in our country. The paper analyzed the characters of rural resident travel market and limited factors of exploiting it and some suggestions on exploiting rural resident travel market such as product exploiting, propaganda and sales promotion, the construction of travel service system etc. were put forward in the paper.