DESIGNING OF THE INCENTIVE AND RESTRICTIVE CONTRACT FOR DEVELOPING TOURISM RESOURCES UNDER THE OPERATIONAL RIGHT TRANSFERRING
基于委托代理理论，分析了旅游资源开发中的道德风险，设计了将旅游收入与开发补偿挂钩的激励与约束合同，并针对开发中的问题提出改进建议。
The operation right transferring is one of the main modes of developing tourism resources(DTR) in China.Under this mode,the relationship between local governments and investing companies is principal-agent.Based on the principal-agent theory,this paper analyzes the moral hazard of developing tourism resources.It links tourism revenues to the developing compensation,designing a incentive and restrictive contract.Then,based on the model,the problems in DTR are analyzed,and put forward suggestions for improving the mechanism.