SPATIAL STRUCTURE AND CHARACTERISTICS OF DOMESTIC TRAVEL ITINERARIES PATTERNS
基于旅行社报价数据，比较四个国内主要客源地的行程空间模式，分析目的地吸引力差异及交通改善对旅游成本和时间的影响，为目的地规划与营销提供参考。
Spatial patterns of travel itineraries are typical geographic phenomena and one of the foci of tourism research.Trip itinerary data present analytical problems because of the great diversity of routes that travelers follow and the varying significance of destinations along those routes.Based on the statistical analysis of collected data of travel agency's itinerary quotation from four domestic important origins,spatial patterns,structure and characteristics of domestic itineraries are compared.Destinations may have different attractions,which mean that regional destinations may satisfy tourists nearby and release the pressure of those popular destinations.The types of travel itineraries pattern are mainly related to the resources,geographical characteristics and transportation.The improvement of accessibility will help tourists to cut the travel expenses and time while it will be also of great significance for the harmonious development of destination area.There is significant difference in tourists' preference among four origins,so efforts should be differentiated in destination's programming and marketing.