ON E-COMMERCE DEVELOPMENT AND ITS NETWORK SYSTEM CONSTRUCTION OF RURAL TOURISM
分析了国内外乡村旅游电子商务案例，指出中国乡村旅游电子商务处于初级阶段，网络结构与功能落后，并借鉴国际经验进行理论归纳，为国内乡村旅游电子商务网络建设提供参考。
As the arriving of the network economic ages,the tourism information became the important strategic resources of profession;the development of the electronic commerce provides the main support for the information-based of tourism industry.The rural tourism has already developed to be one of the most popular tourism activities at present;there is the vast development space of electronic commerce.With the examples of setting up the rural tourism electronic commerce both domestic and international,the writer draw the conclusion that the development of Chinese rural electronic commerce is on the elementary stage,its network structure and function is to drop behind.Aim at the present condition of the electronic commerce network development,combine the experience of international tourism electronic commerce network construction,do theories' induce of our rural travel electronic commerce network structure and function design,so as to supply theories and substantial evidence reference of our rural tourism electronic commerce network construction.