The Effect Mechanism Comparison on Tourism Decision-Making in Both Genders Based on AMOS Technique——A Case Study of Fuzhou Residents
基于722份福州市居民样本，用因子分析提取五个维度，再用结构方程模型比较男女居民旅游决策影响机制的差异。
The paper attempts to test factors of Fuzhou residents' tourist decision-making with the 722 efficient samples through the 23 selected indicators, and extracts five dimensionalities based on factor analysis. The effect mechanism comparison on tourism decision- making in Fuzhou different gender residents is analyzed with structural equation modeling procedures Amos6.0. The study shows:(1)There are differences in effects on Fuzhou different gender residents' tourism decision-making;(2)In the measurement model, the index for measuring model has strong ability of explanation;(3)In the Structure model, the conclusions of the men has 2 assumes relationship paths and the women exist 3 assumes relationship paths are not established. The conclusion provided the basic data and tremendous practical significance of optimizing the arrangement of city's leisure space structure, designing the city's road, and tourism marketing forecasting and Positioning.