EVALUATION ON THE ATTRACTION AND SATISFACTION OF POST-QUAKE SICHUAN TOURIST RESOURCES BASED ON THE TOURISTS' PERCEPTION
基于游客感知，评估汶川地震后四川旅游资源的吸引力与游客满意度，发现自然资源和熊猫吸引力最高，但游客整体满意度低于预期，尤其在卫生、交通和服务管理方面。
Literature review tells that previous works of tourist resources evaluation are processed mostly in accordance with the quality of tourist attraction and works from the tourists’ perceptions are comparetively rare.This study,based on the tourists’ perceptions,is to analyze the attractiveness of the tourist resources in Sichuan and have comprehensive assessment of tourist satisfaction after the wenchuan earthquake.The results indicate that natural resource and giant panda both have got the highest score;and tourist resources in Sichuan after the Wenchuan earth quake remain to be very much attractive to tourists.In the light of Expectation Difference Theory,Paired-Sample T Test has been applied to analyze the visitors’’ satisfaction.The finding showes that tourist’s overall satisfaciton is generally poorer than their expectation,particularly in factors like,sanitation,transportation,and service and mangement.In conclusion,it is suggested that those three factors mentioned above calls for special concerns and need to be improved.