Symbolic Operation :the Way of Innovative Development of Tourism Destination of World Cultural Heritage
研究了符号消费背景下世界文化遗产旅游目的地的符号运作模式，包括六个步骤和三个方面，并以武当山为例分析具体实施，为同类地区提供参考。
Under the background of symbolic consumption,symbolic operation is the way of innovative development of tourism destination of world cultural heritage.Based on the illumination of related conceptions to symbolic meaning of world cultural heritage tourism,this paper establishes symbolic operation mode on tourism development,including six steps and three aspects.Six steps includes investigating and understanding the symbolic value of heritage tourists,developing the symbolic value of heritage tourism destination,coupling the symbolic value between tourists with tourism destination,choosing proper carrier to presenting and interpreting the symbolic value,choosing applicable media to spread the symbolic value,realizing the symbolic interaction.Three aspects includes symbolic production,symbolic marketing and symbolic consumption.In the long run,this symbolic operation mode is a repeated cycle.Taking Mount Wudang as a typical example,this paper analyzes the specific implementation of this mode,providing a reference for the other same type regions.