Study on Innovation Mode of SPD-based Methodology——A Case Study on Motorola
研究了基于系统与产品开发(SPD)方法论的创新模式,通过优化阶段-关口流程来提升项目执行效率和缩短上市时间,并以摩托罗拉为例进行详细分析。
Innovation products can help enterprises to gain competitive advantage.How to develop new products quickly and successfully is an important and urgent topic.The innovation mode based on System and Product Development(SPD) methodology optimizes the Stage-Gate Process,and ensures proper project execution and improves time-to-market capability.Based on Stage-Gate Systems and SPD methodology,it analyzes Motorola's SPD-based innovation mode(SPD M-Gates) in detail.