The Influence Mechanism of Tourist Loyalty Based on Perceived Destination Attributes
研究提出目的地忠诚度影响机制理论框架，发现目的地吸引力和服务质量正向影响游客满意度，进而间接提升忠诚度，且吸引力影响更强。
The study proposes a theoretical framework of destination loyalty influence mechanism and aims to explore the relationship between destination attritutes,satisfaction and loyalty.The empirical research indicates that the two destination attribute-destination attraction and service quality-both impose positive direct impact on tourist satisfaction and positive indirect on tourist loyalty. And compared to service quality,destination attraction put much stronger influences on satisfaction and loyalty. The study will supply a new perspective for destination loyatly theoretical research and make some constructive implications for the destination development.