A RESEARCH INTO MARKETING STRATEGY FOR THE REGIONAL INDUSTRIAL TOURISM——TAKING INDUSTRIAL TOURISM IN CHENZHOU CITY,HUNAN PROVINCE AS AN EXAMPLE
以湖南郴州为例，探讨区域工业旅游产品营销的三个前提条件（主观、客观、中介），分析当前中国区域工业旅游营销特点，并提出发挥政府作用、明确市场定位、产品组合与包装等策略建议。
This paper takes the industrial tourism in Chenzhou city,Hunan province for example to explore the subjective requirement,objective requirement,and intermediary requirement as the three prerequisites for the marketing of regional industrial tourism products and examine the characteristics for marketing regional industrial tourism products in current China.On the basis of this exploration it suggests alternative strategies for marketing regional industrial tourism products in China: giving full play to the local government in the development of the marketing regional industrial products,clearly defining the strategic position of the markets for industrial tourism products and carrying out the marketing strategy for products combination and packing so as to popularize the specialties by creating pleasant atmosphere for tourism,developing primitive force and establishing reasonable prices as well as attaching importance to the marketing of industrial products for tourism.