THE SITUATION,EFFECT ELEMENTS AND EXISTING PROBLEMS IN FUJIAN'S INBOUND TOURISM DEVELOPMENT
研究了福建省入境旅游的现状,包括规模扩大但市场份额下降,分析了客源地经济、地理关系和邻省发展等影响因素,并指出接待发展慢、服务质量低、区域联合弱等问题。
The paper studies the situation,effect elements and existing problem in Fujian's inbound tourism development.The situation is that,the total scale is enlarging,the structure optimizing,but the market share in China's total inbound tourism is decreasing.Effect elements mainly include origin country's or region's economic situation,geography relation between the tourists' country or region and Fujian,and other province's tourism development.The existing problems include tourism reception's slow development,low tourism service quality,relatively weak regional union,weak tourism development of Fuzhou as a capital city and so on.