THE TOURISM EXPLOITATION OF ETHINC FOLKLORE OF HUAYAO NATIONALITY IN LONGHUI COUNTY
分析了湖南隆回花瑶民族民俗的基本特征和地域文化背景，描述了其村落、民俗、特产等外在表现，指出同类产品竞争激烈，并提出了旅游开发策略。
Huayao nationality, which is in Longhui county, in middle of Hunan province, has good base of tourism exploitation with mysterious culture, gorgeous dress, rich ethnic folklore and beautifull scenery with natural hills and waters. The paper briefly analyzes the basic characters of Huayao ethnic folklore and cultural regional background formed, describes the external manifestation of Huayao villages, ethnic folklore, picking flowers, special local products in great detail, and point out that the competetion is quite severe because of much similar ethnic folklore products in Hunan province. On this basis the tourism exploitation strategy structure of ethnic folklore for Huayao nationality is presented from the designs of tourism development items, integration of tourism resources development, the product excellence of tourism festivals and conference, the regulatory regime of tourism development and protection of resources of tourism development etc.