TOURISTS’SATISFACTION STUDY OF LANZHOU CITY
通过验证性因子分析和均值结构模型，研究了兰州市三个景区的游客感知对满意度与忠诚度的影响，并比较了各景区的优劣势。
The paper constructs the tourists' perception model and applied to the Baitashan,Wuquanshan,Xinglongshan of Lanzhou city through The Confirmatory Factor Analysis,Measurement Equivalence and Mean Structure Models.The results show: ① tourists' perception of resources,services and value are significant correlated with tourists' perception,and tourists' perception positive effect to loyalty.The theory model is proved.②Themodelhasthestabilityofcross-sample.③WuquanshanhasmoreadvantagesthanBaitashanbycomparing tourist perception in resources,while Xinglongshan has more advantages than Baitashan by comparing tourist perception in resources,but services and value perception are at a disadvantage.Structural Equation Models,especially Mean structural Model,are applied to and validated in this study,considers multi-dependent variables and gets the main factors influenced tourists' santisfaction of each tourism scenic,as well as its shortcomings of the current development.Furthermore,structural factors of these tourism scenic are compared directly,and the relative advantages and disadvantages of each scenic spot are found,which is significance for the future development of them.