A STUDY ON THE TOURISM MARKETING OF UNDEVELOPED REGION
以云南玉溪为例，分析欠发达地区游客行为和细分目标市场，提出旅游营销拉动模式与策略，对旅游从业者和区域规划者有参考价值。
Chinese tourism has developed into buyer's market from seller's market, so the study on the tourism market and marketing becomes more and more important. The article takes the Yuxi of Yunnan province as an example, analyses the tourist behavior and target market subsection of undeveloped region. The article, finally, puts forward the marketing pull mode and strategies of tourism marketing of Yuxi.