The Paths and Strategies of Communication Ideas Innovation on the City's Image
本文指出城市化进程中城市形象对获取发展资源至关重要，提出通过传播理念创新、拓展传播路径和改进传播策略来提升城市形象，以实现可持续发展。
Nowdays the growing process of urbanization in the world calls great attention to image-building for a city in order to achieve its sustainable development.That's because the image of modern city,as an Economic region,has become the important means of participating in market competition and further getting more development resources. In other words,a good image of city is acknowledged well,the greater scope and the longer time,the higher its value. To achieve this goal,an important and effective way is to communicate city's image widespread. This paper argues that the key to improving city's image is to create new ideas of communication,to expand communication path and to improve the strategy of communication. It's an inevitable trend currently of communication ideas innovation on the city's image.