STUDY ON DEVELOPMENT OF TOURISM CULTURE IN CHONGQING CITY
研究了重庆旅游文化资源的开发现状，指出其产品层次较低，提出打造特色文化城市和发展动态旅游两大战略，并给出六项基本措施。
Tourist culture has become the soul of modern tourist development. There is a complete kind of tourist culture resources, and its culture characteristic is distinctive. But most of its developed products are lower level. It is necessary and urgent to exploit the tourist culture resources and speed up the development on modern tourism in Chongqing. We think that there are two characteristics to develop it. The first is to further exploit the advantageous resources of tourist culture, and make Chongqing build up to atomism culture city with its characteristic. The second is to greatly develop the dynamic tourism with local sentiment. To achieve this strategic emphasis, six basic measures must be carried out.