ON THE VERTICAL INTEGRATION UNDER THE CONDITION OF PAN PEARL RIVER DELTA COOPERATION
分析了泛珠三角合作条件下旅游企业实施纵向一体化的动力与成本，并结合区域合作背景提出了决策模式，对旅游企业管理者有参考价值。
The tourism's own specialties have provided an eligible stage for the vertical integration strategy.At first,the paper analyses the motivity and cost of the vertical integration strategy under the condition of Pan Pearl River Delta cooperation.Then based on them,combined with the background of the regional cooperation,the paper introduces a decision mode for travel corporation's vertical integration strategy.