THE STRUCTURE OF THE OVERSEAS TOURIST MARKET AND THE STRATEGY OF EXPLOITING IN YUNNAN PROVINCE
分析了云南省海外游客的时间结构、地区分布、旅游动机和消费结构的变化，并提出了开发海外旅游市场的对策。
This paper analyses the changes of the overseas tourist number's time structure,the area distribution、tourist motive structure and tourist consuming structure in Yunnan province and put forward some countermeasure on exploiting the overseas tourist market in Yunnan province.