Study on Construction of Tourism Image of Wuhan City Circle
基于问卷、实地考察和座谈资料，分析了武汉城市圈旅游资源与旅游形象现状，提出将其旅游形象定位为荆楚文化和三国文化庭院、中国近现代史大舞台等，并给出资源开发、设施建设、宣传推广等策略。
Being ground on materials from questionnaires,field inspections and colloquium,this paper analyzed current situations of tourism resources and tourism image of WuHn city circle,as well as rivalship with tourism cities around the city circle,and concluded that the city circle should position its tourism image on a courtyard of Jingchu's culture and Three Kingdoms' culture,a big stage of modern Chinese history,an assembling field of manufacture landscapes,and a great center for meeting,business affairs,education,leisure,holiday-making and shopping.Then it suggests that the city circle could enhance expression force of the tourism image by strategies,such as resource-exploiting,facility-building,perfecting identification marks,improving reception conditions and standardizing serving behavior;and could improve propaganda of that with info transmitting channels,public relation,local festivals and local affairs,which fit for given generating regions of tourists.