On Festival Tourism'S Influence to the Construction of Hainan International Tourism Destination and its Development
研究了节庆旅游对海南国际旅游岛建设的影响，指出其能提升本地化与专业化、推动开放与国际性，但存在政府干预过强、市场运作弱等问题，并提出了规划、政府引导、市场化等对策。
From the influence of developing festival tourism to Hainan international tourism destination, festival tourism is an effective means to make Hainan international tourism destination manifests localization and specialization, a carrier for Hainan to go to opening and internationality, an important engine of the development of tourism economy in Hainan, a best time-space combination to model district identity, and a kind of assistant that accelerates the perfection of infrastructure. Recent years, Hainan has achieved remarkable effectiveness on improving the development of district economy, expanding the influence of tourism destination, solving the problem of employment, and promoting the reform and opening by festival tourism. However, we can't neglect the existent problems, such as the serious government actions, the weak market operations, the low extent of social participation, and the bad interaction between festival and tourism, etc. Therefore, we must adopt the following measures to solve these problems: conscientiously planning and carefully programming; the government directs, the enterprises execute and all the people participate in; long period fostering and marketable operating; filling the cultural connotation and manifesting the local specialty; focusing on international image and creating the world brand; signalizing the theme and strengthening the innovation.