INVESTIGATION AND ANALYSIS OF THE TOURISM CONSUMPTION BEHAVIOR OF THE RESIDENTS IN XI'AN
基于调查数据，分析了西安居民旅游消费行为的特征，并讨论了旅游企业如何抓住国内旅游发展机遇。
In the tourism field, there are seldom researches on the consumption behavior of tourists. According to some originaldata acquired by investigation, the paper analyses characters of the tourism consumption behavior of the residents in Xi' an.Based on the analysis, the paper also discusses what the tourism company should do to catch the opportunity of the internaltourism's developing.