THE ELABORATE WORKS STRATEGY IN SUSTAINABLE DEVELOPMENT OF COMPATRIOT OF TAIWAN COMING TO FUJIAN PROVINCE
研究了福建省如何通过精品工程战略吸引台胞来闽旅游并扩大消费，提出消除产品误解、塑造旅游形象、强化宣传等对策，对旅游规划者和政策制定者有参考价值。
The sustainable development in attracting compatriot of Taiwan coming to Fujian to have a trip and to enlarge the amount of compatriot of Taiwan's consumption in Fujian is to keep the front place in entry tourism in the whole country for Fujian province. The paper put forward that Fujian province should eliminate the misunderstanding in tourist products, planning of attracting more compatriots of Taiwan, building up tourism identity by symbolic landscape, promoting tourism taste by monopolize culture, stimulating tourism emotion by typical homeland, set up facing Taiwan tourism elaborate works strategy and pay attention to space arrangement and planning in facing Taiwan tourism elaborate works. The Fujian province should take note of some problems such as the government's objective guide, cooperative development in both shore, attracting investment, facing market to lead consumption, strengthen publicity, training talent, resource protection and so on, and set up protection policy system.