EVALUATION ON URBAN TOURISM COMPETITIVENESS BASED ON TOPSIS & INFORMATION ENTROPY WEIGHT——A CASE STUDY IN THE YANGTZE RIVER DELTA
构建了四层指标体系，用TOPSIS和信息熵权法评价长三角16个城市的旅游竞争力，将其分为五个等级，并分析各城市优劣势、提出政策建议。
In order to evaluate the urban tourism competitiveness,two problems should be solved,one is to set up the indexes system,and the other is to select suitable evaluation method.The paper sets up the four-hierarchy indexes system according to the concepts of tourism and urban tourism competitiveness.The paper also presents the methods of IEW TOPSIS.And then,it takes the Yangtze Delta as the case to carry out the empirical research,in which 16 cities are divided into five levels according to their urban tourism competitiveness.And the paper also explores the advantages and disadvantages of each city in each aspect,as well as puts forward several policy suggestions to improve the urban tourism competitiveness.