ANALYSIS OF TOURISM MARKET AND SELECTION OF TARGET TOURIST SOURCE MARKET IN HENAN PROVINCE
通过市场分析模型和数理统计方法，深入分析河南省国内外旅游市场特征，将目标客源市场分为三级，旨在为旅游市场开发提供参考。
Henan province owns abundant tourism resources,but its tourism accomplishment has always been gone back and forth in the level of midstream or downstream of the whole country in recent years,mighty advantages of tourism resources has not been accordingly converted into economic advantages.One of basic reasons is market exploitation didn't do its best,which hinders the popularity of tourist industry and improvement of market competitive power.This article analyses both here and abroad tourist market in Henan province deeply by market analysis model and the method of mathematics and statistics,concludes characteristics of domestic and overseas market,and then divides target tourist source market into three-rated market.The study is expected to help improve the market development and provide some useful inspiration and references for further market activities of tourist industry in Henan province.