Study on Competitiveness of Qingxiu Mountain Scenic Resorts in Nanning on the Basis of Interpretive Structural Model
运用系统工程中的解释结构模型，分析南宁青秀山风景区竞争力的表层和深层影响因素，为景区管理提供决策参考。
With an example of the competitiveness research of Qingxiu Mountain Scenic Resorts in Nanning,this paper follows the Interpretive Structural Model(ISM) in Systems Engineering,establishes its interpretive structural model and hierarchical graphs.A conclusion was drawn by the investigation on the basis which was mentioned above,brand image,name recognition,market share,primary target,market satisfaction,consumptive performance cost ratio of scenic spots,external publicity are the surficial critical factors which affect the competitiveness of Qingxiu Mountain Scenic Resorts in Nanning.Indirect influencing factors,such like the potential for integration and exploitation of tourism resources,diversity of sight spots,capacity and management level of scenic spot,etc.reveal that rich natural resources,luscious cultural deposits and superior geographic conditions are the deep basic factors.The oriented hierachical relationship between influencing factors of deep layer and upper layer has a determining influence on the competitiveness of Qingxiu Mountain Scenic Resorts in Nanning.