THE ENTREPRENEURIAL INCLINATION OF CHINA'S CITY MARKETING AND IT'S EFFECT DURING THE PERIOD OF TRANSFORMATION
研究了中国转型期地方政府将城市营销作为竞争手段时表现出的企业家倾向，指出这种倾向忽视了公共政策属性，导致社会公平让位于发展效率，对城市健康稳定发展产生负面影响。
To increase the city’s attractiveness and then obtain more development resources from outside, more and more local governments set city marketing as an important means for city competition strategy. Since our country is in the period of transformation as far as the social and economical system is concerned, allocation of administrative power, marketization and globalization has equipped local governments with strong enthusiasm for development and with marketing characteristics. In consequence, the operation of city marketing has shown alienation, carrying more entrepreneurial inclination. The property of city marketing as public policy has been ignored in the process of city development; the core idea of People Oriented has been discarded, social fairness has given way to efficiency of development. As a result, negative effect has been brought to the health and stable development of cities in China.