THE IMPACT OF ONLINE SHOPPING ON URBAN RETAIL SPACE:A CASE STUDY OF BOOK STORE
基于大学生购物行为调查，研究了在线购物对不同规模书店的影响，发现中等规模书店受冲击最大，有助于理解新技术环境下城市传统零售空间的演变趋势。
Based on a shopping behavior survey of college students,this article examines the impact of online shopping on different size bookstores.From a distinctive perspective,it will help us to understand the spatial evolutionary trend of urban traditional retail space in a new technological environment.The result shows that online shopping may well modify traditional shopping pattern and can also partly substitute for physical shopping behavior.However,the impacts of the new shopping technology differ largely among the various consumer groups and types of retail goods.Furthermore,for different sizes of traditional bookstores,medium-size bookstores are affected more deeply than any others by online shopping.