THE TOURISM INDUSTRY DEVELOPMENT BASIS AND DEVELOPMENT COUNTERMEASURE IN ZHENGLAN BANNER OF INNER MONGOLIA
分析了内蒙古正蓝旗因过度放牧等导致生态破坏的现状，提出利用当地自然景观和民族风情发展旅游业，作为调整产业结构、促进经济和改善民生的对策。
For historical and real reasons, the natural ecology environment was seriously destroyed in lnner Mongolia. Many illegaleconomic activities, such as overgrazing, blind reclamation, denudation ete, have made the earth surface sandy and vegetation de-generate, causing soil salinas and erode. All these phenomena restrict social and economic development in the area. It is the centerof open-up of western area to strengthen infrastructure construction, carry out the adjustment of industrial structure and promoteprotection and construction of ecology environment. It is also the only way to realize the continuous development of society and e-conomy in west. Tourism is energetically developed, based on the unique natural landscape and national custom in Inner Mongo-lia, such as pasture, sands, woods and water, which is the important way to realize adjustment of industrial structure, promotelocal economy development and lift people's living conditions. This article makes Zhenglan Banner of Inner Mongolia as an ex-ample, begin from the background of nature, society and economy in the area, expound the tourism development basis and raisethe macroscopic solution.