An Empirical Study on Relationship of Urban Information Level and Group-Buying E-Business Market
基于中国35个城市的团购交易数据，实证分析了信息化水平与团购市场的关系，发现第三产业GDP是影响团购消费规模的最关键因素，而信息化水平影响不显著。
According to the sales and trading volume of group buying in 35 cities in China, the article makes an Empirical analysis of interactions between information level and group buying. The results indicate that Regional GDP in tertiary industry is the most influential factor on the E-Business consumption scale of group-buying behavior in major cities. The population of university students has a limited explanation on the sales and trading volume in group-buying market. The number of internet users and the spending on science and technology in public finance have no effect on the group-buying factors. Based on the analysis, this research comes to a conclusion that rather than information level, group- buying economy strongly relies on the scale of tertiary industry.