Spatial Pattern of C2C E-Commerce Online Shops in China
利用ArcGIS空间分析工具，研究了中国C2C网店的空间聚集趋势、发展动向及影响因素，发现网店明显向沿海和大都市聚集，区域经济、居民教育和物流是关键因素。
Spatial distribution pattern of C2C online shops is the comprehensive manifestation of many factors, e.g. regional economy, transportation logistics, residents' education. Investigation of the issue has great significance in making regional policy to enhance e-commerce balanced development. With the help of spatial analysis and spatial statistics tools in ArcGIS software, the spatial pattern of C2C online shops, their spatial development tendency and the related influencing factors are probed. The result shows that:(1) There is an obvious spatial aggregation tendency of C2C online shops in China. It increases from west to east, increases from south to north and decreases from coastal area to inland;(2) Analyses from tree different spatial scales(economic regional scale, provincial scale and city scale) show that C2C online shops evidently aggregate to coastal area and megalopolis;(3) Regional economy environment, residents' education level and the development status of logistics industry are the key factors affecting the development of C2C e-commerce.