ANALYSIS ON DYNAMIC EVOLUTION OF TOURIST MARKET OF INBOUND TOURISM IN FIVE NORTHWESTERN PROVINCES
分析了1999-2009年西北五省入境旅游市场的时间、空间和消费结构数据,揭示了客源偏好和竞争状态的动态演化模式,为旅游规划提供依据。
The number of inbound tourists and income of foreign exchange are on increase.However,the problem is that temporal structure and spatial structure of inbound tourism are not that reasonable and fluctuate a lot.So we should reorganize spatial distribution and refine tourism consumption structure.This article uses evaluation index system of tourist market to analyze a vast number of data in fields of time,space and consumption structure.On this basis,we do quantitative calculation and analysis of spatial structure of international tourist market in northwest,temporal and spatial evolving feature of preference scale and competition state,including dynamic evolution pattern of competition state of destinations in northwest as well as the preference scale and marketing competition state matrix model during 11 years(from 1999 to 2009) by EXCEL and documentary analysis.It also does a comparative analysis on tourist market of inbound tourism in five northwestern provinces and dynamic evolution pattern of market structure of destinations.During these periods,there were significant difference and little annul change in preference scale of main inbound tourism market in northwest.By contrast,there was marked fluctuations in competition state.It is highly advised that international tourist market should be reasonably located to provide fundamental materials for tourism exploration in northwest and offer evidences for plans and decisions.Only in this way can it be possible to make pertinent strategies to develop tourist market for inbound tourism in northwest.