THE STUDY OF THE MARINE TOURISM PRODUCT BASED ON DISPERSED CHOICE MODEL
以中国浙江和日本九州为案例，用Logistic离散模型分析影响游客选择海洋旅游目的地的因素，为浙江海洋旅游发展提出建议。
Marine tourism is the most important growth point of tourism industry in 21st century,,and the tourist destinations choice and its influencing factors are always be the core of economics for researchers.In this paper,it took the case study areas of Zhejiang Province of China and Kyushu,Japan,which two areas' have the similar situation about the geography,climate and customs.It studied the impact factor for the destination choice between these two areas based on the Logistic dispersed.It systematic analyzed the statistical probability of destination choice for Chinese or Japanese marine tourism products.And finally,the paper made a suggestion conclusion for Zhejiang marine tourism development.