THE IMPACT OF THE GLOBAL FINANCIAL CRISIS ON CROSS-BORDER BANK——A CASE OF CITIGROUP
以花旗集团为例，分析了全球金融危机对其资本、资产、股价、组织结构和全球扩张策略的影响，并指出跨境银行调整全球布局的最终目标是获取超额利润，对我国银行的全球化战略有启示。
Taking Citigroup for example, this paper analyzes the impact of the current financial crisis on cross-border banks. The results show that:At first, the financial crisis made Citigroup capital reduction, total assets shrinkage and stock price volatility. Then, it forced Citigroup to reduce the organizational level with large-scale layoffs all over the world. At the same time the financial crisis forced Citigroup to stop its original expanding strategy, contract some markets with at high cost and high risk. though,Citigroup still expand in some countries and regions such as Singapore, China, the Philippines etc. most of which are emerging market areas, having long-term strategic position. The Citigroup's expansion reflects that the ultimate goal pursued by the cross-border bank through adjusting its global spatial distribution is to obtain the excess profits. Inspiration from the analysis: the banks of our country should cautiously treat the diversified business strategy, and implement the globalization strategy without losing the chance.