Upgrading Path and Spatial Organization of Women's Branded Apparel Enterprises in Shenzhen
基于2001-2011年深圳90家获奖女装企业的实证研究,发现这些企业并非从代工逐步升级到自有品牌,而是通过创业和香港品牌分支资金支持,利用全球-地方联系建立技术学习管道,并将经验转移到国内联系中实现升级,同时将设计、生产和营销的空间组织作为有效策略。
This paper presents the upgrading path and spatial organization of apparel industry in China under a global-local nexus process. Based on the empirical study of 90 women's garment enterprises that won well-known award of women's brands on the China(Shenzhen) International Brand Clothing Accessories Fair over the years from 2001 to 2011,and find that women's apparel enterprises in Shenzhen:(1) are not upgrading step by step,from OEM(Origin Equipment Manufacturing) to OBM(Origin Brand Manufacturing) but are entrepreneurship process and funding of branches of branded apparel enterprises in Hong Kong;(2) set up technical learning pipelines though global-local nexus and transfer the experience to local-domestic nexus,so as to upgrade;(3)use spatial organization of design,production and marketing as helpful strategy.