IMAGING OF INTERNATIONAL TOURISM OF HANGZHOU AND STRATEGIES FOR THE DEVELOPMENT OF INTERNATIONAL TOURISM
分析了杭州在国际旅游市场知名度不高的现状，提出将其定位为“生活之城”的国际形象，并给出城市设施国际化、信息系统完善、保护本地文化等发展策略。
As a tourist city Hangzhou is well known in China, however, it is unpopular in the international market. Therefore, it is urgent to reimage international tourism, which is in favor of exploiting the international market of Hangzhou. The features of Hangzhou determined it is a city of life, which can be designed as the international image for Hangzhou. The further development of international tourism of Hangzhou needs new strategies, including internationalization of city settings and public services, improvement of the information system, preserving the local culture, internationalization of language environment, designing new products for international market.