AGRICULTURE AND BRAND STRATEGY FOR THE PROTECTION OF GEOGRAPHICAL INDICATIONS——AS AN EXAMPLE OF "MAYANG CITRUS" REGISTERED TRADEMARK
通过分析麻阳柑橘协会注册证明商标的案例，揭示了协会注册商标是提高农民组织化、推动农业品牌化并加强地理标志保护的有效途径，并提出了鼓励协会注册商标的建议。
With the analysis of Mayang County Association registeredMayang Citrus certification mark and its effectiveness, ,The paper disclosed that registered trademarks by association is a path of raising farmers organized and promoting agricultural brandedand and strengthening the protection of geographical indications in China.At last,the paper provided some suggestions about how to encourage Association to regist trademarks.