Option Awareness: The Psychology of What We Consider
研究了在人们权衡成本收益之前，哪些因素影响他们是否会想到某个行动，提出自动假设、身份和隐私感知三个心理参数，为行为改变提供新干预思路。
The standard economic view suggests that people will commit an action if its expected benefits outweigh its costs. But before people weigh the costs and benefits of an action, what affects whether they think of the action in the first place? We argue that actions are more likely to enter into consideration when they are cognitively accessible. We describe three psychological parameters that influence accessibility: automatic assumptions, identity, and perceptions of privacy. These parameters make it possible to identify new interventions for behavior change.