Building the Brand of City from the Viewangle of Clients
研究了城市如何像产品一样通过品牌建设提升吸引力和竞争力，关键在于理解城市客户的需求，并基于影响客户品牌感知的九个因素，为城市管理者提出七条建议。
City will be able to upgrade its' attractiveness and competition from brand building like the same products.The key of building city brand is to understand the city customer demand,find the value point that customer expect.City customer make decision and choice in different cities by their experience and evaluation of natural conditions,living environment,natural landscape,cultural landscape,urban potential,industry conditions,the affinity,and by their impression and expectation based on city marketing.Author gives seven advances to city manager for city brand building basing on the nine factors witch affect city customer's city brand perception.