THE COOPERATION- COMPETITION DEVELOPMENT IN REGIONAL TOURISM INDUSTRY——BASED ON THE COMPARATIVE ANALYSIS OF CITY TOURISM COMPETITIVENESS BETWEEN PEARL RIVER DELTA AND YANGTZE RIVER DELTA
构建城市旅游竞争力评价模型,用因子分析和聚类分析客观评估珠三角与长三角各城市旅游竞争力,提出两区域合作竞争策略以促进旅游业可持续发展。
This paper established an evaluation model and an index system on the city tourism competitiveness at first.Furthermore,factor analysis and cluster analysis method were used to objectively evaluate tourism competitiveness of all cities among Pearl River Delta and Yangtze River Delta.Finally,the authors make crosswise comparison and analysis of different cities based on the results of comprehensive evaluation.Then some Cooperation-Competition developing strategies between these two regions were put forward for the purpose of realizing the sustainable development of tourism industry.