A STUDY ON TOURISM INDUSTRIAL ORGANIZATION OF MIANCHI COUNTY IN HENAN PROVINCE
基于产业组织理论,以河南渑池县为例,提出旅游产业组织的概念,将其定义为面向旅游市场的产品营销体系,目标是实现旅游产业优化与可持续发展。
On the basis of the theory of Industrial Organization(IO),for an example of Mianchi county,the author gives advances for the concept of Tourism Industrial Organization(TIO).The paper points out,that TIO is a tourism product marketing system which is oriented to tourism market,the aim of TIO is to pursue the optimization of tourism industry and its sustainable development.