STUDY ON TRAVEL BEHAVIOR OF DOMESTIC TOURISTS IN XI'AN
基于西安旅游市场调查，分析了游客需求、消费结构、出游动机、满意度、旅行方式和休闲活动空间等行为特征，为旅游规划提供参考。
On the basis of comprehensive inverstigation on tourist market in Xi'an city, the paper analyzes the characteristics ofthe different aspects of tourist behavior, such as tourists' demand and consumption structure, inciting factors, worries on tour,satisfaction degree, travelling modes and Recreational Activity Space(RAS) etc, from which a thorough knowledge of domestictourists' behavior, especially of those from other provinces, is gained, which provides valuable information for tourism planningin Xi' an.