ANALYSIS ON CONSTRUCTION OF MARKET POWER BY EMBEDDING IN SALES-BASED CLUSTER——A CASE STUDY OF YIWU
以义乌为例，从理论和实践分析销售集群中市场力量的构建模式，揭示市场机制与政府干预、微利策略和高效专业市场共同提升企业绩效，并提出三种增强市场力量的途径。
Taking Yiwu as an example,this paper theoretically and practically analyzed the patterns of market power construction through the sales-based cluster.It was revealed that the co-functioning of the market mechanism and the governmental intervention,the adoption of the meager strategy and the existence of the highly efficient specialized markets were the key factors contributing to the improvement of the operation performance of the enterprises in the cluster.This paper also suggested three ways which would further strengthen the market power.We believe that embedding into a cluster can help the Chinese enterprises to construct and enhance their market power,thus improving their status and correcting the profit distortion in the international division of labor.