TOUR MARKET DEVELOPMENT STRATEGIES OF HOMETOWNS OF HUNAN HISTORIC CELEBRITIES: A CASE STUDY OF THE HOMETOWN OF LIU SHAOQI
以刘少奇故居为例，调查湖南历史名人故居旅游市场，发现产品同质、渠道单一、推广不足等问题，并提出营销策略建议。
Hunan is famous with its abundant tour resource of hometowns of historic celebrities.A survey of the market and operation of the hometown of Liu Shaoqi,a former deputy president of China,shows that product similarity,simple channel and lack of promotion of the operators have affected the market development.Although the market is not well developed,overuse of the tour resource,environment problem derived from urbanization,and over-separated operation of different tour sites and tour businesses are still common problem influence the development of the market.Marketing strategies and suggestions are proposed for the tour market development of the hometown of Liu Shaoqi and the whole resource of hometowns of Hunan historic celebrities.