STUDY ON THE TOURISM PRODUCTIONS EXPLOITATION OF THE HAKKA DISTRICTS ON THE BORDER OF MIN,YUE AND GAN
研究了闽粤赣边区客家地区旅游资源的优势，提出以客家土楼和民俗为核心打造品牌、推动组合式开发、加强区域合作以减少恶性竞争的策略，以提升旅游竞争力。
Hakka are one of the tribes of the Han nationality of the central plains,who moved to the south from Yellow River and roamed poorly about the south through the five big migrations in the period of the Xi-jin and Tang dynasty because of the chaos caused by war and famine.They are scattered over 10 provinces in China and 85 nations or districts oversea,especially,they assemble in Longyan,Meizhou and Ganzhou.In recent years,the tourism developed rapidly in the Hakka districts along the border of Fujian,Guangdong and Jiangxi provinces.There are fairly superior tourism resources in the regions,which properly meets the market demands of the delta of the Pearl River and is fairly competitive in tourism field.The tourism conditions are being continuously improved in the region,too.In this paper,the basic strategies of the exploitation of the tourism productions were put forward: establish a famous brand of tourism products focusing on the Hakka-house and the Hakka-custom;promote the combinative tourism products exploitation such as the project combination,the time and space combination;Reinforce cooperation among regions and minimize the unreasonable competition.All the measures will enhance the overall images and the competitive capacity of the tourism products.Furthermore,we should effectively utilize the superiority of the tourism products exploitation and implement the exploitation strategies,so that we can promote the tourism continuously and healthily in the regions.