ON CHINESE ECOTOURISTS CHARACTERISTICS AND MOTIVATIONAL FACTORS: MAKING THE SHAANXI TAIBAI NATIONAL PARK AS AN EXAMPLE
通过文献和实地调查，研究了陕西太白山国家公园生态旅游者的特征与动机，发现游客具有严格生态旅游者的部分特征，但多数仍是城市休闲者。
According to the relevant literature and field surveys,the paper makes a positive research on the characteristics and motivations of the ecotourists in the Taibai National Park,Shaanxi Province.With the factor analysis,the visitors in the National Park have three push factors and 2 pull factors.The research also shows that the visitors have some primary characteristics of the strict ecotourists,esp.their NEP are high and with higher education levels,but most of them are still urban recreationists.