INFLUENCING FACTORS AND CREATION TACTICS OF DESTINATION IMAGE
分析了影响旅游目的地形象的因素，包括游客、目的地、信息和外部力量，并提出了塑造理想目的地形象的策略，对旅游营销管理者有参考价值。
Because of the high-speed development of tourism and the intensive market competition among tourism destinations, the study on influencing factors for destination image has been noticed by tourism researchers and marketing managers. Based on a literature review, the paper analysis the factors which influence destination image. These factors include tourists, tourism destination, information and outside force. Accordingly, in order to create ideal destination image which can satisfy tourists' wants and needs, several countermeasures are put forward.