Influential Factors of Rural Tourism Development in Perspective of Community——A Case of Hangzhou
以杭州特色村镇为样本，从社区视角分析乡村旅游发展的影响因素，发现政府支持仍是主导但方式转变，社区管理日益重要，区位环境因素复杂化，资源特性是基础，消费模式不可或缺。
Influential factors of rural tourism has been the research focus. Yet, research results approached from different stages and perspectives vary. This paper researches samples of province-level and city-level characteristic model village and spots in Hangzhou from the perspective of community to study influential factors of rural tourism development.Through statistic analysis and spatial analysis tool, we find that:1) Though government support is still the dominant force,the ways to support rural tourism have changed. Thus, the government should constantly transform its functions to improve the ability to provide tourism public service of administration. 2)The importance of community management is increasingly outstanding and the rural tourism development has entered a stage of overall community operation and image-building. Hence, the government should establish the fame of rural tourism through breeding rural tourism brands.3)Location and environment factors are getting more complex and diverse, which requires the government to thoroughly understand the objective characteristics of various types of rural tourism in order to provide differentiated guidance and policy. 4) Resource characteristic is the constant foundation of development. People should respect and protect unique rural culture to sustain uniqueness and competitiveness of rural tourism. 5)The consumption pattern is indispensable, so in the case of rural tourism, which is a type of daily-life-characterized communication platform, enterprises are able to get more information from customers, so that they can fully analyze consumers' demand, find their niche of target populations, and cultivate loyal customers.