PATH-DEPENDENCY IN THE DEVELOPMENT OF B2C E-COMMERCE:A CROSS-COUNTRIES COMPARATIVE ANALYSIS
从演化经济学视角，通过比较五个国家分析B2C电子商务发展中的路径依赖，认为传统零售环境会影响电子商务采纳，并讨论了中国的发展路径选择。
With the steady growth of global economy and the rapid popularization of Internet broadband technology,the online retailing market has been maintaining a rapid growth in the past years.However,there are distinct differences existing in the development models of e-commerce cross countries and regions.From the perspective of evolutionary economics,this article analyzed the path-dependency in the development of B2C e-commerce by comparing five selected countries,and argued that the traditional retailing environment would have potential influence on e-commerce adoption.The article also discussed the path choice of e-commerce development in China.