STUDY ON REGIONAL TOURISM MARKETING-SYSTEM ANALYSIS MODEL
提出一个区域旅游营销系统分析模型，包含外部研究（市场调查、分析、预测）和内部研究（目的地形象与营销），为区域旅游规划中的目的地营销提供分析原则。
The regional tourism marketing-system analysis includes five elements that are market survey, market analysis, mar-ket prediction, destination image and destination marketing. There is not a standardized analysis method or program to deal withthe five dements. This paper put forward a analysis mode of regional tourism marketing-system that composed of two parts, theouter study and the inner ones. The outer study focuses on the market survey, market analysis and market prediction. The innerstudy pays more attention to analysis of destination image and destination marketing. This thesis wants to establish a principle ofthe regional tourism marketing-system analysis that plays an important role in destination marketing of regional tourism plan-ning.